Billings MT vs Madison WI — Cost of Living, Crime & Income Comparison 2026
Updated May 2026 · Source: US Census ACS 5-Year (2023), FBI CDE (2023), BLS OEWS (2024)
Billings, MT
Montana · Population: 118,321
- Median HH Income$71,855
- Median Home Price$398,212
- Unemployment3.5%
- Bachelor's+37.0%
Madison, WI
Wisconsin · Population: 275,568
- Median HH Income$76,983
- Median Home Price$429,253
- Unemployment2.7%
- Bachelor's+59.2%
Detailed Comparison
Demographics
Population
Billings
118,321
Madison
275,568
Madison +
Pop. Density / sq mi
Lower = more space
Billings
N/A
Madison
N/A
Median Age
Billings
38.1
Madison
31.8
Madison +
Foreign Born
Billings
2.0%
Madison
11.6%
Madison +
White
Billings
86.3%
Billings +
Madison
73.0%
Black
Billings
1.0%
Madison
7.1%
Madison +
Asian
Billings
0.9%
Madison
8.0%
Madison +
Hispanic
Billings
7.2%
Madison
9.3%
Madison +
Spanish at Home
Billings
N/A
Madison
N/A
| Metric | Billings, MT | Madison, WI | Better |
|---|---|---|---|
| Population | 118,321 | 275,568 | Madison + |
| Pop. Density / sq miLower = more space | N/A | N/A | - |
| Median Age | 38.1 | 31.8 | Madison + |
| Foreign Born | 2.0% | 11.6% | Madison + |
| White | 86.3% | 73.0% | Billings + |
| Black | 1.0% | 7.1% | Madison + |
| Asian | 0.9% | 8.0% | Madison + |
| Hispanic | 7.2% | 9.3% | Madison + |
| Spanish at Home | N/A | N/A | - |
Economy
Median HH Income
Billings
$71,855
Madison
$76,983
Madison +
Per Capita Income
Billings
$42,639
Madison
$48,557
Madison +
Per Capita Personal Income (MSA)
BEA MSA-level
Billings
$62,117
Billings +
Madison
$61,837
Unemployment Rate
Billings
3.5%
Madison
2.7%
Madison +
Poverty Rate
Billings
10.6%
Billings +
Madison
16.2%
Bachelor's Degree+
Billings
37.0%
Madison
59.2%
Madison +
| Metric | Billings, MT | Madison, WI | Better |
|---|---|---|---|
| Median HH Income | $71,855 | $76,983 | Madison + |
| Per Capita Income | $42,639 | $48,557 | Madison + |
| Per Capita Personal Income (MSA)BEA MSA-level | $62,117 | $61,837 | Billings + |
| Unemployment Rate | 3.5% | 2.7% | Madison + |
| Poverty Rate | 10.6% | 16.2% | Billings + |
| Bachelor's Degree+ | 37.0% | 59.2% | Madison + |
Housing
Median Home Value
Zillow ZHVI / Census ACS
Billings
$398,212
Billings +
Madison
$429,253
Homeownership Rate
Billings
64.8%
Billings +
Madison
46.6%
| Metric | Billings, MT | Madison, WI | Better |
|---|---|---|---|
| Median Home ValueZillow ZHVI / Census ACS | $398,212 | $429,253 | Billings + |
| Homeownership Rate | 64.8% | 46.6% | Billings + |
Safety
Violent Crime / 100K
FBI CDE (state-level est.)
Billings
433
Madison
309
Madison +
Property Crime / 100K
FBI CDE (state-level est.)
Billings
1984
Madison
1392
Madison +
| Metric | Billings, MT | Madison, WI | Better |
|---|---|---|---|
| Violent Crime / 100KFBI CDE (state-level est.) | 433 | 309 | Madison + |
| Property Crime / 100KFBI CDE (state-level est.) | 1984 | 1392 | Madison + |
Health
Obesity Rate
CDC PLACES
Billings
33.9%
Madison
32.7%
Madison +
Diabetes Rate
CDC PLACES
Billings
9.5%
Madison
7.4%
Madison +
Poor Mental Health
CDC PLACES — 14+ days/month
Billings
18.0%
Madison
16.5%
Madison +
No Health Insurance
CDC PLACES
Billings
9.4%
Madison
7.9%
Madison +
Binge Drinking
CDC PLACES
Billings
20.0%
Billings +
Madison
20.8%
Current Smokers
CDC PLACES
Billings
14.1%
Madison
10.2%
Madison +
| Metric | Billings, MT | Madison, WI | Better |
|---|---|---|---|
| Obesity RateCDC PLACES | 33.9% | 32.7% | Madison + |
| Diabetes RateCDC PLACES | 9.5% | 7.4% | Madison + |
| Poor Mental HealthCDC PLACES — 14+ days/month | 18.0% | 16.5% | Madison + |
| No Health InsuranceCDC PLACES | 9.4% | 7.9% | Madison + |
| Binge DrinkingCDC PLACES | 20.0% | 20.8% | Billings + |
| Current SmokersCDC PLACES | 14.1% | 10.2% | Madison + |
Climate
Avg Annual Temp
NOAA 1991–2020 normal
Billings
47.7°F
Madison
46.7°F
Madison +
Annual Precipitation
NOAA 1991–2020 normal
Billings
14.8 in
Billings +
Madison
37.3 in
| Metric | Billings, MT | Madison, WI | Better |
|---|---|---|---|
| Avg Annual TempNOAA 1991–2020 normal | 47.7°F | 46.7°F | Madison + |
| Annual PrecipitationNOAA 1991–2020 normal | 14.8 in | 37.3 in | Billings + |
Air Quality
PM2.5 Annual Avg
EPA AQS (state-level est.)
Billings
7.4 µg/m³
Billings +
Madison
9.3 µg/m³
Good Air Days
AQI ≤ 50
Billings
75.0%
Billings +
Madison
55.0%
| Metric | Billings, MT | Madison, WI | Better |
|---|---|---|---|
| PM2.5 Annual AvgEPA AQS (state-level est.) | 7.4 µg/m³ | 9.3 µg/m³ | Billings + |
| Good Air DaysAQI ≤ 50 | 75.0% | 55.0% | Billings + |
Commute
Mean Commute Time
Census ACS
Billings
18.0 min
Billings +
Madison
21.2 min
| Metric | Billings, MT | Madison, WI | Better |
|---|---|---|---|
| Mean Commute TimeCensus ACS | 18.0 min | 21.2 min | Billings + |
Which City is Right for You?
Madison leads in median household income at $76,983, while billings offers more affordable housing with a median home price of $398,212. On public safety, Madison is safer with a violent crime rate of 309 per 100,000 residents, compared to 433 in Billings. Madison has a lower unemployment rate at 2.7%, and Billings has cleaner air (PM2.5 avg 7.4 µg/m³). For overall health outcomes, Madison scores better with a lower obesity rate of 32.7%.
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