Kennewick WA vs Madison WI — Cost of Living, Crime & Income Comparison 2026
Updated May 2026 · Source: US Census ACS 5-Year (2023), FBI CDE (2023), BLS OEWS (2024)
Kennewick, WA
Washington · Population: 23,594
- Median HH Income$137,926
- Median Home Price$433,399
- Unemployment3.0%
- Bachelor's+57.1%
Madison, WI
Wisconsin · Population: 275,568
- Median HH Income$76,983
- Median Home Price$429,253
- Unemployment2.7%
- Bachelor's+59.2%
Detailed Comparison
Demographics
Population
Kennewick
23,594
Madison
275,568
Madison +
Pop. Density / sq mi
Lower = more space
Kennewick
N/A
Madison
N/A
Median Age
Kennewick
38.7
Madison
31.8
Madison +
Foreign Born
Kennewick
22.3%
Kennewick +
Madison
11.6%
White
Kennewick
67.9%
Madison
73.0%
Madison +
Black
Kennewick
3.1%
Madison
7.1%
Madison +
Asian
Kennewick
14.8%
Kennewick +
Madison
8.0%
Hispanic
Kennewick
10.7%
Kennewick +
Madison
9.3%
Spanish at Home
Kennewick
N/A
Madison
N/A
| Metric | Kennewick, WA | Madison, WI | Better |
|---|---|---|---|
| Population | 23,594 | 275,568 | Madison + |
| Pop. Density / sq miLower = more space | N/A | N/A | - |
| Median Age | 38.7 | 31.8 | Madison + |
| Foreign Born | 22.3% | 11.6% | Kennewick + |
| White | 67.9% | 73.0% | Madison + |
| Black | 3.1% | 7.1% | Madison + |
| Asian | 14.8% | 8.0% | Kennewick + |
| Hispanic | 10.7% | 9.3% | Kennewick + |
| Spanish at Home | N/A | N/A | - |
Economy
Median HH Income
Kennewick
$137,926
Kennewick +
Madison
$76,983
Per Capita Income
Kennewick
$70,195
Kennewick +
Madison
$48,557
Per Capita Personal Income (MSA)
BEA MSA-level
Kennewick
$76,120
Kennewick +
Madison
$61,837
Unemployment Rate
Kennewick
3.0%
Madison
2.7%
Madison +
Poverty Rate
Kennewick
6.0%
Kennewick +
Madison
16.2%
Bachelor's Degree+
Kennewick
57.1%
Madison
59.2%
Madison +
| Metric | Kennewick, WA | Madison, WI | Better |
|---|---|---|---|
| Median HH Income | $137,926 | $76,983 | Kennewick + |
| Per Capita Income | $70,195 | $48,557 | Kennewick + |
| Per Capita Personal Income (MSA)BEA MSA-level | $76,120 | $61,837 | Kennewick + |
| Unemployment Rate | 3.0% | 2.7% | Madison + |
| Poverty Rate | 6.0% | 16.2% | Kennewick + |
| Bachelor's Degree+ | 57.1% | 59.2% | Madison + |
Housing
Median Home Value
Zillow ZHVI / Census ACS
Kennewick
$433,399
Madison
$429,253
Madison +
Homeownership Rate
Kennewick
69.7%
Kennewick +
Madison
46.6%
| Metric | Kennewick, WA | Madison, WI | Better |
|---|---|---|---|
| Median Home ValueZillow ZHVI / Census ACS | $433,399 | $429,253 | Madison + |
| Homeownership Rate | 69.7% | 46.6% | Kennewick + |
Safety
Violent Crime / 100K
FBI CDE (state-level est.)
Kennewick
383
Madison
309
Madison +
Property Crime / 100K
FBI CDE (state-level est.)
Kennewick
3409
Madison
1392
Madison +
| Metric | Kennewick, WA | Madison, WI | Better |
|---|---|---|---|
| Violent Crime / 100KFBI CDE (state-level est.) | 383 | 309 | Madison + |
| Property Crime / 100KFBI CDE (state-level est.) | 3409 | 1392 | Madison + |
Health
Obesity Rate
CDC PLACES
Kennewick
37.4%
Madison
32.7%
Madison +
Diabetes Rate
CDC PLACES
Kennewick
10.9%
Madison
7.4%
Madison +
Poor Mental Health
CDC PLACES — 14+ days/month
Kennewick
17.4%
Madison
16.5%
Madison +
No Health Insurance
CDC PLACES
Kennewick
13.1%
Madison
7.9%
Madison +
Binge Drinking
CDC PLACES
Kennewick
16.7%
Kennewick +
Madison
20.8%
Current Smokers
CDC PLACES
Kennewick
11.6%
Madison
10.2%
Madison +
| Metric | Kennewick, WA | Madison, WI | Better |
|---|---|---|---|
| Obesity RateCDC PLACES | 37.4% | 32.7% | Madison + |
| Diabetes RateCDC PLACES | 10.9% | 7.4% | Madison + |
| Poor Mental HealthCDC PLACES — 14+ days/month | 17.4% | 16.5% | Madison + |
| No Health InsuranceCDC PLACES | 13.1% | 7.9% | Madison + |
| Binge DrinkingCDC PLACES | 16.7% | 20.8% | Kennewick + |
| Current SmokersCDC PLACES | 11.6% | 10.2% | Madison + |
Climate
Avg Annual Temp
NOAA 1991–2020 normal
Kennewick
54.7°F
Madison
46.7°F
Madison +
Annual Precipitation
NOAA 1991–2020 normal
Kennewick
7.7 in
Kennewick +
Madison
37.3 in
| Metric | Kennewick, WA | Madison, WI | Better |
|---|---|---|---|
| Avg Annual TempNOAA 1991–2020 normal | 54.7°F | 46.7°F | Madison + |
| Annual PrecipitationNOAA 1991–2020 normal | 7.7 in | 37.3 in | Kennewick + |
Air Quality
PM2.5 Annual Avg
EPA AQS (state-level est.)
Kennewick
7.5 µg/m³
Kennewick +
Madison
9.3 µg/m³
Good Air Days
AQI ≤ 50
Kennewick
75.0%
Kennewick +
Madison
55.0%
| Metric | Kennewick, WA | Madison, WI | Better |
|---|---|---|---|
| PM2.5 Annual AvgEPA AQS (state-level est.) | 7.5 µg/m³ | 9.3 µg/m³ | Kennewick + |
| Good Air DaysAQI ≤ 50 | 75.0% | 55.0% | Kennewick + |
Commute
Mean Commute Time
Census ACS
Kennewick
32.4 min
Madison
21.2 min
Madison +
| Metric | Kennewick, WA | Madison, WI | Better |
|---|---|---|---|
| Mean Commute TimeCensus ACS | 32.4 min | 21.2 min | Madison + |
Which City is Right for You?
Kennewick leads in median household income at $137,926, while madison offers more affordable housing with a median home price of $429,253. On public safety, Madison is safer with a violent crime rate of 309 per 100,000 residents, compared to 383 in Kennewick. Madison has a lower unemployment rate at 2.7%, and Kennewick has cleaner air (PM2.5 avg 7.5 µg/m³). For overall health outcomes, Madison scores better with a lower obesity rate of 32.7%.
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