New Braunfels TX vs San Marcos TX — Cost of Living, Crime & Income Comparison 2026
Updated May 2026 · Source: US Census ACS 5-Year (2023), FBI CDE (2023), BLS OEWS (2024)
New Braunfels, TX
Texas · Population: 267
- Median HH Income$74,643
- Median Home Price$352,129
- UnemploymentN/A
- Bachelor's+1.8%
San Marcos, TX
Texas · Population: 99,507
- Median HH Income$64,146
- Median Home Price$313,452
- Unemployment3.2%
- Bachelor's+24.9%
Detailed Comparison
Demographics
Population
New Braunfels
267
San Marcos
99,507
San Marcos +
Pop. Density / sq mi
Lower = more space
New Braunfels
N/A
San Marcos
N/A
Median Age
New Braunfels
39.4
San Marcos
35.2
San Marcos +
Foreign Born
New Braunfels
8.2%
New Braunfels +
San Marcos
5.8%
White
New Braunfels
84.3%
New Braunfels +
San Marcos
66.6%
Black
New Braunfels
0.0%
San Marcos
4.3%
San Marcos +
Asian
New Braunfels
0.0%
San Marcos
1.4%
San Marcos +
Hispanic
New Braunfels
15.7%
San Marcos
42.2%
San Marcos +
Spanish at Home
New Braunfels
N/A
San Marcos
N/A
| Metric | New Braunfels, TX | San Marcos, TX | Better |
|---|---|---|---|
| Population | 267 | 99,507 | San Marcos + |
| Pop. Density / sq miLower = more space | N/A | N/A | - |
| Median Age | 39.4 | 35.2 | San Marcos + |
| Foreign Born | 8.2% | 5.8% | New Braunfels + |
| White | 84.3% | 66.6% | New Braunfels + |
| Black | 0.0% | 4.3% | San Marcos + |
| Asian | 0.0% | 1.4% | San Marcos + |
| Hispanic | 15.7% | 42.2% | San Marcos + |
| Spanish at Home | N/A | N/A | - |
Economy
Median HH Income
New Braunfels
$74,643
New Braunfels +
San Marcos
$64,146
Per Capita Income
New Braunfels
$21,360
San Marcos
$33,835
San Marcos +
Per Capita Personal Income (MSA)
BEA MSA-level
New Braunfels
$63,758
San Marcos
$63,758
Tie
Unemployment Rate
New Braunfels
N/A
San Marcos
3.2%
Poverty Rate
New Braunfels
N/A
San Marcos
11.9%
Bachelor's Degree+
New Braunfels
1.8%
San Marcos
24.9%
San Marcos +
| Metric | New Braunfels, TX | San Marcos, TX | Better |
|---|---|---|---|
| Median HH Income | $74,643 | $64,146 | New Braunfels + |
| Per Capita Income | $21,360 | $33,835 | San Marcos + |
| Per Capita Personal Income (MSA)BEA MSA-level | $63,758 | $63,758 | Tie |
| Unemployment Rate | N/A | 3.2% | - |
| Poverty Rate | N/A | 11.9% | - |
| Bachelor's Degree+ | 1.8% | 24.9% | San Marcos + |
Housing
Median Home Value
Zillow ZHVI / Census ACS
New Braunfels
$352,129
San Marcos
$313,452
San Marcos +
Homeownership Rate
New Braunfels
90.8%
New Braunfels +
San Marcos
63.3%
| Metric | New Braunfels, TX | San Marcos, TX | Better |
|---|---|---|---|
| Median Home ValueZillow ZHVI / Census ACS | $352,129 | $313,452 | San Marcos + |
| Homeownership Rate | 90.8% | 63.3% | New Braunfels + |
Safety
Violent Crime / 100K
FBI CDE (state-level est.)
New Braunfels
442
San Marcos
442
Tie
Property Crime / 100K
FBI CDE (state-level est.)
New Braunfels
2339
San Marcos
2339
Tie
| Metric | New Braunfels, TX | San Marcos, TX | Better |
|---|---|---|---|
| Violent Crime / 100KFBI CDE (state-level est.) | 442 | 442 | Tie |
| Property Crime / 100KFBI CDE (state-level est.) | 2339 | 2339 | Tie |
Health
Obesity Rate
CDC PLACES
New Braunfels
34.6%
San Marcos
33.6%
San Marcos +
Diabetes Rate
CDC PLACES
New Braunfels
10.6%
San Marcos
7.9%
San Marcos +
Poor Mental Health
CDC PLACES — 14+ days/month
New Braunfels
16.0%
New Braunfels +
San Marcos
22.3%
No Health Insurance
CDC PLACES
New Braunfels
15.2%
New Braunfels +
San Marcos
19.7%
Binge Drinking
CDC PLACES
New Braunfels
19.1%
New Braunfels +
San Marcos
19.7%
Current Smokers
CDC PLACES
New Braunfels
11.0%
San Marcos
11.0%
Tie
| Metric | New Braunfels, TX | San Marcos, TX | Better |
|---|---|---|---|
| Obesity RateCDC PLACES | 34.6% | 33.6% | San Marcos + |
| Diabetes RateCDC PLACES | 10.6% | 7.9% | San Marcos + |
| Poor Mental HealthCDC PLACES — 14+ days/month | 16.0% | 22.3% | New Braunfels + |
| No Health InsuranceCDC PLACES | 15.2% | 19.7% | New Braunfels + |
| Binge DrinkingCDC PLACES | 19.1% | 19.7% | New Braunfels + |
| Current SmokersCDC PLACES | 11.0% | 11.0% | Tie |
Climate
Avg Annual Temp
NOAA 1991–2020 normal
New Braunfels
67.4°F
New Braunfels +
San Marcos
68.5°F
Annual Precipitation
NOAA 1991–2020 normal
New Braunfels
34.0 in
New Braunfels +
San Marcos
35.7 in
| Metric | New Braunfels, TX | San Marcos, TX | Better |
|---|---|---|---|
| Avg Annual TempNOAA 1991–2020 normal | 67.4°F | 68.5°F | New Braunfels + |
| Annual PrecipitationNOAA 1991–2020 normal | 34.0 in | 35.7 in | New Braunfels + |
Air Quality
PM2.5 Annual Avg
EPA AQS (state-level est.)
New Braunfels
9.2 µg/m³
San Marcos
9.2 µg/m³
Tie
Good Air Days
AQI ≤ 50
New Braunfels
55.0%
San Marcos
55.0%
Tie
| Metric | New Braunfels, TX | San Marcos, TX | Better |
|---|---|---|---|
| PM2.5 Annual AvgEPA AQS (state-level est.) | 9.2 µg/m³ | 9.2 µg/m³ | Tie |
| Good Air DaysAQI ≤ 50 | 55.0% | 55.0% | Tie |
Commute
Mean Commute Time
Census ACS
New Braunfels
19.6 min
San Marcos
19.0 min
San Marcos +
| Metric | New Braunfels, TX | San Marcos, TX | Better |
|---|---|---|---|
| Mean Commute TimeCensus ACS | 19.6 min | 19.0 min | San Marcos + |
Which City is Right for You?
New Braunfels leads in median household income at $74,643, while san Marcos offers more affordable housing with a median home price of $313,452. On public safety, San Marcos is safer with a violent crime rate of 442 per 100,000 residents, compared to 442 in New Braunfels. San Marcos has cleaner air (PM2.5 avg 9.2 µg/m³). For overall health outcomes, San Marcos scores better with a lower obesity rate of 33.6%.
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