Rapid City SD vs Visalia CA — Cost of Living, Crime & Income Comparison 2026
Updated May 2026 · Source: US Census ACS 5-Year (2023), FBI CDE (2023), BLS OEWS (2024)
Rapid City, SD
South Dakota · Population: 76,836
- Median HH Income$65,712
- Median Home Price$363,258
- Unemployment3.2%
- Bachelor's+36.4%
Visalia, CA
California · Population: 135,983
- Median HH Income$70,663
- Median Home Price$397,983
- Unemployment11.6%
- Bachelor's+12.4%
Detailed Comparison
Demographics
Population
Rapid City
76,836
Visalia
135,983
Visalia +
Pop. Density / sq mi
Lower = more space
Rapid City
N/A
Visalia
N/A
Median Age
Rapid City
39.0
Visalia
32.0
Visalia +
Foreign Born
Rapid City
2.3%
Visalia
20.1%
Visalia +
White
Rapid City
78.3%
Rapid City +
Visalia
36.5%
Black
Rapid City
1.6%
Visalia
17.1%
Visalia +
Asian
Rapid City
1.3%
Visalia
4.4%
Visalia +
Hispanic
Rapid City
5.6%
Visalia
55.3%
Visalia +
Spanish at Home
Rapid City
N/A
Visalia
N/A
| Metric | Rapid City, SD | Visalia, CA | Better |
|---|---|---|---|
| Population | 76,836 | 135,983 | Visalia + |
| Pop. Density / sq miLower = more space | N/A | N/A | - |
| Median Age | 39.0 | 32.0 | Visalia + |
| Foreign Born | 2.3% | 20.1% | Visalia + |
| White | 78.3% | 36.5% | Rapid City + |
| Black | 1.6% | 17.1% | Visalia + |
| Asian | 1.3% | 4.4% | Visalia + |
| Hispanic | 5.6% | 55.3% | Visalia + |
| Spanish at Home | N/A | N/A | - |
Economy
Median HH Income
Rapid City
$65,712
Visalia
$70,663
Visalia +
Per Capita Income
Rapid City
$40,447
Rapid City +
Visalia
$26,955
Per Capita Personal Income (MSA)
BEA MSA-level
Rapid City
$69,795
Visalia
$77,230
Visalia +
Unemployment Rate
Rapid City
3.2%
Rapid City +
Visalia
11.6%
Poverty Rate
Rapid City
13.3%
Rapid City +
Visalia
20.0%
Bachelor's Degree+
Rapid City
36.4%
Rapid City +
Visalia
12.4%
| Metric | Rapid City, SD | Visalia, CA | Better |
|---|---|---|---|
| Median HH Income | $65,712 | $70,663 | Visalia + |
| Per Capita Income | $40,447 | $26,955 | Rapid City + |
| Per Capita Personal Income (MSA)BEA MSA-level | $69,795 | $77,230 | Visalia + |
| Unemployment Rate | 3.2% | 11.6% | Rapid City + |
| Poverty Rate | 13.3% | 20.0% | Rapid City + |
| Bachelor's Degree+ | 36.4% | 12.4% | Rapid City + |
Housing
Median Home Value
Zillow ZHVI / Census ACS
Rapid City
$363,258
Rapid City +
Visalia
$397,983
Homeownership Rate
Rapid City
61.6%
Rapid City +
Visalia
58.5%
| Metric | Rapid City, SD | Visalia, CA | Better |
|---|---|---|---|
| Median Home ValueZillow ZHVI / Census ACS | $363,258 | $397,983 | Rapid City + |
| Homeownership Rate | 61.6% | 58.5% | Rapid City + |
Safety
Violent Crime / 100K
FBI CDE (state-level est.)
Rapid City
405
Rapid City +
Visalia
503
Property Crime / 100K
FBI CDE (state-level est.)
Rapid City
1873
Rapid City +
Visalia
2388
| Metric | Rapid City, SD | Visalia, CA | Better |
|---|---|---|---|
| Violent Crime / 100KFBI CDE (state-level est.) | 405 | 503 | Rapid City + |
| Property Crime / 100KFBI CDE (state-level est.) | 1873 | 2388 | Rapid City + |
Health
Obesity Rate
CDC PLACES
Rapid City
34.0%
Visalia
32.2%
Visalia +
Diabetes Rate
CDC PLACES
Rapid City
11.8%
Visalia
11.2%
Visalia +
Poor Mental Health
CDC PLACES — 14+ days/month
Rapid City
16.0%
Rapid City +
Visalia
17.9%
No Health Insurance
CDC PLACES
Rapid City
9.6%
Rapid City +
Visalia
13.0%
Binge Drinking
CDC PLACES
Rapid City
20.5%
Visalia
16.8%
Visalia +
Current Smokers
CDC PLACES
Rapid City
15.9%
Visalia
12.0%
Visalia +
| Metric | Rapid City, SD | Visalia, CA | Better |
|---|---|---|---|
| Obesity RateCDC PLACES | 34.0% | 32.2% | Visalia + |
| Diabetes RateCDC PLACES | 11.8% | 11.2% | Visalia + |
| Poor Mental HealthCDC PLACES — 14+ days/month | 16.0% | 17.9% | Rapid City + |
| No Health InsuranceCDC PLACES | 9.6% | 13.0% | Rapid City + |
| Binge DrinkingCDC PLACES | 20.5% | 16.8% | Visalia + |
| Current SmokersCDC PLACES | 15.9% | 12.0% | Visalia + |
Climate
Avg Annual Temp
NOAA 1991–2020 normal
Rapid City
46.3°F
Rapid City +
Visalia
63.3°F
Annual Precipitation
NOAA 1991–2020 normal
Rapid City
18.4 in
Visalia
10.9 in
Visalia +
| Metric | Rapid City, SD | Visalia, CA | Better |
|---|---|---|---|
| Avg Annual TempNOAA 1991–2020 normal | 46.3°F | 63.3°F | Rapid City + |
| Annual PrecipitationNOAA 1991–2020 normal | 18.4 in | 10.9 in | Visalia + |
Air Quality
PM2.5 Annual Avg
EPA AQS (state-level est.)
Rapid City
7.3 µg/m³
Rapid City +
Visalia
7.9 µg/m³
Good Air Days
AQI ≤ 50
Rapid City
75.0%
Visalia
75.0%
Tie
| Metric | Rapid City, SD | Visalia, CA | Better |
|---|---|---|---|
| PM2.5 Annual AvgEPA AQS (state-level est.) | 7.3 µg/m³ | 7.9 µg/m³ | Rapid City + |
| Good Air DaysAQI ≤ 50 | 75.0% | 75.0% | Tie |
Commute
Mean Commute Time
Census ACS
Rapid City
18.8 min
Rapid City +
Visalia
41.6 min
| Metric | Rapid City, SD | Visalia, CA | Better |
|---|---|---|---|
| Mean Commute TimeCensus ACS | 18.8 min | 41.6 min | Rapid City + |
Which City is Right for You?
Visalia leads in median household income at $70,663, while rapid City offers more affordable housing with a median home price of $363,258. On public safety, Rapid City is safer with a violent crime rate of 405 per 100,000 residents, compared to 503 in Visalia. Rapid City has a lower unemployment rate at 3.2%, and Rapid City has cleaner air (PM2.5 avg 7.3 µg/m³). For overall health outcomes, Visalia scores better with a lower obesity rate of 32.2%.
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