San Marcos TX vs Santa Rosa CA — Cost of Living, Crime & Income Comparison 2026

Updated May 2026 · Source: US Census ACS 5-Year (2023), FBI CDE (2023), BLS OEWS (2024)

San Marcos, TX

Texas · Population: 99,507

  • Median HH Income$64,146
  • Median Home Price$313,452
  • Unemployment3.2%
  • Bachelor's+24.9%

Santa Rosa, CA

California · Population: 129,239

  • Median HH Income$173,670
  • Median Home Price$720,443
  • Unemployment4.4%
  • Bachelor's+65.3%

Detailed Comparison

Demographics

Population
San Marcos
99,507
Santa Rosa
129,239
Santa Rosa +
Pop. Density / sq mi
Lower = more space
San Marcos
N/A
Santa Rosa
N/A
Median Age
San Marcos
35.2
Santa Rosa
34.5
Santa Rosa +
Foreign Born
San Marcos
5.8%
Santa Rosa
45.4%
Santa Rosa +
White
San Marcos
66.6%
San Marcos +
Santa Rosa
31.9%
Black
San Marcos
4.3%
San Marcos +
Santa Rosa
2.1%
Asian
San Marcos
1.4%
Santa Rosa
47.6%
Santa Rosa +
Hispanic
San Marcos
42.2%
San Marcos +
Santa Rosa
16.1%
Spanish at Home
San Marcos
N/A
Santa Rosa
N/A

Economy

Median HH Income
San Marcos
$64,146
Santa Rosa
$173,670
Santa Rosa +
Per Capita Income
San Marcos
$33,835
Santa Rosa
$84,533
Santa Rosa +
Per Capita Personal Income (MSA)
BEA MSA-level
San Marcos
$63,758
Santa Rosa
$77,230
Santa Rosa +
Unemployment Rate
San Marcos
3.2%
San Marcos +
Santa Rosa
4.4%
Poverty Rate
San Marcos
11.9%
Santa Rosa
7.8%
Santa Rosa +
Bachelor's Degree+
San Marcos
24.9%
Santa Rosa
65.3%
Santa Rosa +

Housing

Median Home Value
Zillow ZHVI / Census ACS
San Marcos
$313,452
San Marcos +
Santa Rosa
$720,443
Homeownership Rate
San Marcos
63.3%
San Marcos +
Santa Rosa
41.2%

Safety

Violent Crime / 100K
FBI CDE (state-level est.)
San Marcos
442
San Marcos +
Santa Rosa
503
Property Crime / 100K
FBI CDE (state-level est.)
San Marcos
2339
San Marcos +
Santa Rosa
2388

Health

Obesity Rate
CDC PLACES
San Marcos
33.6%
Santa Rosa
26.5%
Santa Rosa +
Diabetes Rate
CDC PLACES
San Marcos
7.9%
San Marcos +
Santa Rosa
10.4%
Poor Mental Health
CDC PLACES — 14+ days/month
San Marcos
22.3%
Santa Rosa
16.7%
Santa Rosa +
No Health Insurance
CDC PLACES
San Marcos
19.7%
Santa Rosa
10.4%
Santa Rosa +
Binge Drinking
CDC PLACES
San Marcos
19.7%
Santa Rosa
15.8%
Santa Rosa +
Current Smokers
CDC PLACES
San Marcos
11.0%
San Marcos +
Santa Rosa
11.3%

Climate

Avg Annual Temp
NOAA 1991–2020 normal
San Marcos
68.5°F
Santa Rosa
59.2°F
Santa Rosa +
Annual Precipitation
NOAA 1991–2020 normal
San Marcos
35.7 in
Santa Rosa
32.2 in
Santa Rosa +

Air Quality

PM2.5 Annual Avg
EPA AQS (state-level est.)
San Marcos
9.2 µg/m³
Santa Rosa
7.9 µg/m³
Santa Rosa +
Good Air Days
AQI ≤ 50
San Marcos
55.0%
Santa Rosa
75.0%
Santa Rosa +

Commute

Mean Commute Time
Census ACS
San Marcos
19.0 min
San Marcos +
Santa Rosa
25.2 min

Which City is Right for You?

Santa Rosa leads in median household income at $173,670, while san Marcos offers more affordable housing with a median home price of $313,452. On public safety, San Marcos is safer with a violent crime rate of 442 per 100,000 residents, compared to 503 in Santa Rosa. San Marcos has a lower unemployment rate at 3.2%, and Santa Rosa has cleaner air (PM2.5 avg 7.9 µg/m³). For overall health outcomes, Santa Rosa scores better with a lower obesity rate of 26.5%.

Compare More Cities

About San Marcos & Santa Rosa