San Marcos TX vs Wichita Falls TX — Cost of Living, Crime & Income Comparison 2026
Updated May 2026 · Source: US Census ACS 5-Year (2023), FBI CDE (2023), BLS OEWS (2024)
San Marcos, TX
Texas · Population: 99,507
- Median HH Income$64,146
- Median Home Price$313,452
- Unemployment3.2%
- Bachelor's+24.9%
Wichita Falls, TX
Texas · Population: 102,558
- Median HH Income$58,568
- Median Home Price$174,763
- Unemployment3.5%
- Bachelor's+25.0%
Detailed Comparison
Demographics
Population
San Marcos
99,507
Wichita Falls
102,558
Wichita Falls +
Pop. Density / sq mi
Lower = more space
San Marcos
N/A
Wichita Falls
N/A
Median Age
San Marcos
35.2
Wichita Falls
33.0
Wichita Falls +
Foreign Born
San Marcos
5.8%
Wichita Falls
7.2%
Wichita Falls +
White
San Marcos
66.6%
Wichita Falls
70.1%
Wichita Falls +
Black
San Marcos
4.3%
Wichita Falls
12.9%
Wichita Falls +
Asian
San Marcos
1.4%
Wichita Falls
2.7%
Wichita Falls +
Hispanic
San Marcos
42.2%
San Marcos +
Wichita Falls
22.4%
Spanish at Home
San Marcos
N/A
Wichita Falls
N/A
| Metric | San Marcos, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Population | 99,507 | 102,558 | Wichita Falls + |
| Pop. Density / sq miLower = more space | N/A | N/A | - |
| Median Age | 35.2 | 33.0 | Wichita Falls + |
| Foreign Born | 5.8% | 7.2% | Wichita Falls + |
| White | 66.6% | 70.1% | Wichita Falls + |
| Black | 4.3% | 12.9% | Wichita Falls + |
| Asian | 1.4% | 2.7% | Wichita Falls + |
| Hispanic | 42.2% | 22.4% | San Marcos + |
| Spanish at Home | N/A | N/A | - |
Economy
Median HH Income
San Marcos
$64,146
San Marcos +
Wichita Falls
$58,568
Per Capita Income
San Marcos
$33,835
San Marcos +
Wichita Falls
$31,987
Per Capita Personal Income (MSA)
BEA MSA-level
San Marcos
$63,758
Wichita Falls
$63,758
Tie
Unemployment Rate
San Marcos
3.2%
San Marcos +
Wichita Falls
3.5%
Poverty Rate
San Marcos
11.9%
San Marcos +
Wichita Falls
17.4%
Bachelor's Degree+
San Marcos
24.9%
Wichita Falls
25.0%
Wichita Falls +
| Metric | San Marcos, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Median HH Income | $64,146 | $58,568 | San Marcos + |
| Per Capita Income | $33,835 | $31,987 | San Marcos + |
| Per Capita Personal Income (MSA)BEA MSA-level | $63,758 | $63,758 | Tie |
| Unemployment Rate | 3.2% | 3.5% | San Marcos + |
| Poverty Rate | 11.9% | 17.4% | San Marcos + |
| Bachelor's Degree+ | 24.9% | 25.0% | Wichita Falls + |
Housing
Median Home Value
Zillow ZHVI / Census ACS
San Marcos
$313,452
Wichita Falls
$174,763
Wichita Falls +
Homeownership Rate
San Marcos
63.3%
San Marcos +
Wichita Falls
57.0%
| Metric | San Marcos, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Median Home ValueZillow ZHVI / Census ACS | $313,452 | $174,763 | Wichita Falls + |
| Homeownership Rate | 63.3% | 57.0% | San Marcos + |
Safety
Violent Crime / 100K
FBI CDE (state-level est.)
San Marcos
442
Wichita Falls
442
Tie
Property Crime / 100K
FBI CDE (state-level est.)
San Marcos
2339
Wichita Falls
2339
Tie
| Metric | San Marcos, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Violent Crime / 100KFBI CDE (state-level est.) | 442 | 442 | Tie |
| Property Crime / 100KFBI CDE (state-level est.) | 2339 | 2339 | Tie |
Health
Obesity Rate
CDC PLACES
San Marcos
33.6%
San Marcos +
Wichita Falls
35.4%
Diabetes Rate
CDC PLACES
San Marcos
7.9%
San Marcos +
Wichita Falls
12.6%
Poor Mental Health
CDC PLACES — 14+ days/month
San Marcos
22.3%
Wichita Falls
18.8%
Wichita Falls +
No Health Insurance
CDC PLACES
San Marcos
19.7%
Wichita Falls
16.9%
Wichita Falls +
Binge Drinking
CDC PLACES
San Marcos
19.7%
Wichita Falls
17.8%
Wichita Falls +
Current Smokers
CDC PLACES
San Marcos
11.0%
San Marcos +
Wichita Falls
14.9%
| Metric | San Marcos, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Obesity RateCDC PLACES | 33.6% | 35.4% | San Marcos + |
| Diabetes RateCDC PLACES | 7.9% | 12.6% | San Marcos + |
| Poor Mental HealthCDC PLACES — 14+ days/month | 22.3% | 18.8% | Wichita Falls + |
| No Health InsuranceCDC PLACES | 19.7% | 16.9% | Wichita Falls + |
| Binge DrinkingCDC PLACES | 19.7% | 17.8% | Wichita Falls + |
| Current SmokersCDC PLACES | 11.0% | 14.9% | San Marcos + |
Climate
Avg Annual Temp
NOAA 1991–2020 normal
San Marcos
68.5°F
Wichita Falls
63.4°F
Wichita Falls +
Annual Precipitation
NOAA 1991–2020 normal
San Marcos
35.7 in
Wichita Falls
28.9 in
Wichita Falls +
| Metric | San Marcos, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Avg Annual TempNOAA 1991–2020 normal | 68.5°F | 63.4°F | Wichita Falls + |
| Annual PrecipitationNOAA 1991–2020 normal | 35.7 in | 28.9 in | Wichita Falls + |
Air Quality
PM2.5 Annual Avg
EPA AQS (state-level est.)
San Marcos
9.2 µg/m³
Wichita Falls
9.2 µg/m³
Tie
Good Air Days
AQI ≤ 50
San Marcos
55.0%
Wichita Falls
55.0%
Tie
| Metric | San Marcos, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| PM2.5 Annual AvgEPA AQS (state-level est.) | 9.2 µg/m³ | 9.2 µg/m³ | Tie |
| Good Air DaysAQI ≤ 50 | 55.0% | 55.0% | Tie |
Commute
Mean Commute Time
Census ACS
San Marcos
19.0 min
Wichita Falls
15.8 min
Wichita Falls +
| Metric | San Marcos, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Mean Commute TimeCensus ACS | 19.0 min | 15.8 min | Wichita Falls + |
Which City is Right for You?
San Marcos leads in median household income at $64,146, while wichita Falls offers more affordable housing with a median home price of $174,763. On public safety, Wichita Falls is safer with a violent crime rate of 442 per 100,000 residents, compared to 442 in San Marcos. San Marcos has a lower unemployment rate at 3.2%, and Wichita Falls has cleaner air (PM2.5 avg 9.2 µg/m³). For overall health outcomes, San Marcos scores better with a lower obesity rate of 33.6%.
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