Columbia MO vs Madison WI — Cost of Living, Crime & Income Comparison 2026
Updated May 2026 · Source: US Census ACS 5-Year (2023), FBI CDE (2023), BLS OEWS (2024)
Columbia, MO
Missouri · Population: 127,200
- Median HH Income$64,488
- Median Home Price$323,876
- Unemployment3.9%
- Bachelor's+56.5%
Madison, WI
Wisconsin · Population: 275,568
- Median HH Income$76,983
- Median Home Price$429,253
- Unemployment2.7%
- Bachelor's+59.2%
Detailed Comparison
Demographics
Population
Columbia
127,200
Madison
275,568
Madison +
Pop. Density / sq mi
Lower = more space
Columbia
N/A
Madison
N/A
Median Age
Columbia
29.2
Columbia +
Madison
31.8
Foreign Born
Columbia
8.1%
Madison
11.6%
Madison +
White
Columbia
74.3%
Columbia +
Madison
73.0%
Black
Columbia
12.1%
Columbia +
Madison
7.1%
Asian
Columbia
6.1%
Madison
8.0%
Madison +
Hispanic
Columbia
4.3%
Madison
9.3%
Madison +
Spanish at Home
Columbia
N/A
Madison
N/A
| Metric | Columbia, MO | Madison, WI | Better |
|---|---|---|---|
| Population | 127,200 | 275,568 | Madison + |
| Pop. Density / sq miLower = more space | N/A | N/A | - |
| Median Age | 29.2 | 31.8 | Columbia + |
| Foreign Born | 8.1% | 11.6% | Madison + |
| White | 74.3% | 73.0% | Columbia + |
| Black | 12.1% | 7.1% | Columbia + |
| Asian | 6.1% | 8.0% | Madison + |
| Hispanic | 4.3% | 9.3% | Madison + |
| Spanish at Home | N/A | N/A | - |
Economy
Median HH Income
Columbia
$64,488
Madison
$76,983
Madison +
Per Capita Income
Columbia
$37,359
Madison
$48,557
Madison +
Per Capita Personal Income (MSA)
BEA MSA-level
Columbia
$58,527
Madison
$61,837
Madison +
Unemployment Rate
Columbia
3.9%
Madison
2.7%
Madison +
Poverty Rate
Columbia
20.0%
Madison
16.2%
Madison +
Bachelor's Degree+
Columbia
56.5%
Madison
59.2%
Madison +
| Metric | Columbia, MO | Madison, WI | Better |
|---|---|---|---|
| Median HH Income | $64,488 | $76,983 | Madison + |
| Per Capita Income | $37,359 | $48,557 | Madison + |
| Per Capita Personal Income (MSA)BEA MSA-level | $58,527 | $61,837 | Madison + |
| Unemployment Rate | 3.9% | 2.7% | Madison + |
| Poverty Rate | 20.0% | 16.2% | Madison + |
| Bachelor's Degree+ | 56.5% | 59.2% | Madison + |
Housing
Median Home Value
Zillow ZHVI / Census ACS
Columbia
$323,876
Columbia +
Madison
$429,253
Homeownership Rate
Columbia
49.4%
Columbia +
Madison
46.6%
| Metric | Columbia, MO | Madison, WI | Better |
|---|---|---|---|
| Median Home ValueZillow ZHVI / Census ACS | $323,876 | $429,253 | Columbia + |
| Homeownership Rate | 49.4% | 46.6% | Columbia + |
Safety
Violent Crime / 100K
FBI CDE (state-level est.)
Columbia
501
Madison
309
Madison +
Property Crime / 100K
FBI CDE (state-level est.)
Columbia
2418
Madison
1392
Madison +
| Metric | Columbia, MO | Madison, WI | Better |
|---|---|---|---|
| Violent Crime / 100KFBI CDE (state-level est.) | 501 | 309 | Madison + |
| Property Crime / 100KFBI CDE (state-level est.) | 2418 | 1392 | Madison + |
Health
Obesity Rate
CDC PLACES
Columbia
30.1%
Columbia +
Madison
32.7%
Diabetes Rate
CDC PLACES
Columbia
8.5%
Madison
7.4%
Madison +
Poor Mental Health
CDC PLACES — 14+ days/month
Columbia
19.1%
Madison
16.5%
Madison +
No Health Insurance
CDC PLACES
Columbia
8.4%
Madison
7.9%
Madison +
Binge Drinking
CDC PLACES
Columbia
18.5%
Columbia +
Madison
20.8%
Current Smokers
CDC PLACES
Columbia
12.4%
Madison
10.2%
Madison +
| Metric | Columbia, MO | Madison, WI | Better |
|---|---|---|---|
| Obesity RateCDC PLACES | 30.1% | 32.7% | Columbia + |
| Diabetes RateCDC PLACES | 8.5% | 7.4% | Madison + |
| Poor Mental HealthCDC PLACES — 14+ days/month | 19.1% | 16.5% | Madison + |
| No Health InsuranceCDC PLACES | 8.4% | 7.9% | Madison + |
| Binge DrinkingCDC PLACES | 18.5% | 20.8% | Columbia + |
| Current SmokersCDC PLACES | 12.4% | 10.2% | Madison + |
Climate
Avg Annual Temp
NOAA 1991–2020 normal
Columbia
56.0°F
Madison
46.7°F
Madison +
Annual Precipitation
NOAA 1991–2020 normal
Columbia
46.3 in
Madison
37.3 in
Madison +
| Metric | Columbia, MO | Madison, WI | Better |
|---|---|---|---|
| Avg Annual TempNOAA 1991–2020 normal | 56.0°F | 46.7°F | Madison + |
| Annual PrecipitationNOAA 1991–2020 normal | 46.3 in | 37.3 in | Madison + |
Air Quality
PM2.5 Annual Avg
EPA AQS (state-level est.)
Columbia
9.3 µg/m³
Madison
9.3 µg/m³
Tie
Good Air Days
AQI ≤ 50
Columbia
55.0%
Madison
55.0%
Tie
| Metric | Columbia, MO | Madison, WI | Better |
|---|---|---|---|
| PM2.5 Annual AvgEPA AQS (state-level est.) | 9.3 µg/m³ | 9.3 µg/m³ | Tie |
| Good Air DaysAQI ≤ 50 | 55.0% | 55.0% | Tie |
Commute
Mean Commute Time
Census ACS
Columbia
18.2 min
Columbia +
Madison
21.2 min
| Metric | Columbia, MO | Madison, WI | Better |
|---|---|---|---|
| Mean Commute TimeCensus ACS | 18.2 min | 21.2 min | Columbia + |
Which City is Right for You?
Madison leads in median household income at $76,983, while columbia offers more affordable housing with a median home price of $323,876. On public safety, Madison is safer with a violent crime rate of 309 per 100,000 residents, compared to 501 in Columbia. Madison has a lower unemployment rate at 2.7%, and Madison has cleaner air (PM2.5 avg 9.3 µg/m³). For overall health outcomes, Columbia scores better with a lower obesity rate of 30.1%.
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