Huntington Beach CA vs San Marcos TX — Cost of Living, Crime & Income Comparison 2026

Updated May 2026 · Source: US Census ACS 5-Year (2023), FBI CDE (2023), BLS OEWS (2024)

Huntington Beach, CA

California · Population: 196,010

  • Median HH Income$119,885
  • Median Home Price$1,364,265
  • Unemployment5.4%
  • Bachelor's+47.2%

San Marcos, TX

Texas · Population: 99,507

  • Median HH Income$64,146
  • Median Home Price$313,452
  • Unemployment3.2%
  • Bachelor's+24.9%

Detailed Comparison

Demographics

Population
Huntington Beach
196,010
Huntington Beach +
San Marcos
99,507
Pop. Density / sq mi
Lower = more space
Huntington Beach
N/A
San Marcos
N/A
Median Age
Huntington Beach
43.4
San Marcos
35.2
San Marcos +
Foreign Born
Huntington Beach
16.4%
Huntington Beach +
San Marcos
5.8%
White
Huntington Beach
64.3%
San Marcos
66.6%
San Marcos +
Black
Huntington Beach
1.3%
San Marcos
4.3%
San Marcos +
Asian
Huntington Beach
12.6%
Huntington Beach +
San Marcos
1.4%
Hispanic
Huntington Beach
19.4%
San Marcos
42.2%
San Marcos +
Spanish at Home
Huntington Beach
N/A
San Marcos
N/A

Economy

Median HH Income
Huntington Beach
$119,885
Huntington Beach +
San Marcos
$64,146
Per Capita Income
Huntington Beach
$62,450
Huntington Beach +
San Marcos
$33,835
Per Capita Personal Income (MSA)
BEA MSA-level
Huntington Beach
$77,230
Huntington Beach +
San Marcos
$63,758
Unemployment Rate
Huntington Beach
5.4%
San Marcos
3.2%
San Marcos +
Poverty Rate
Huntington Beach
7.4%
Huntington Beach +
San Marcos
11.9%
Bachelor's Degree+
Huntington Beach
47.2%
Huntington Beach +
San Marcos
24.9%

Housing

Median Home Value
Zillow ZHVI / Census ACS
Huntington Beach
$1,364,265
San Marcos
$313,452
San Marcos +
Homeownership Rate
Huntington Beach
55.8%
San Marcos
63.3%
San Marcos +

Safety

Violent Crime / 100K
FBI CDE (state-level est.)
Huntington Beach
503
San Marcos
442
San Marcos +
Property Crime / 100K
FBI CDE (state-level est.)
Huntington Beach
2388
San Marcos
2339
San Marcos +

Health

Obesity Rate
CDC PLACES
Huntington Beach
24.0%
Huntington Beach +
San Marcos
33.6%
Diabetes Rate
CDC PLACES
Huntington Beach
10.2%
San Marcos
7.9%
San Marcos +
Poor Mental Health
CDC PLACES — 14+ days/month
Huntington Beach
16.2%
Huntington Beach +
San Marcos
22.3%
No Health Insurance
CDC PLACES
Huntington Beach
6.4%
Huntington Beach +
San Marcos
19.7%
Binge Drinking
CDC PLACES
Huntington Beach
16.2%
Huntington Beach +
San Marcos
19.7%
Current Smokers
CDC PLACES
Huntington Beach
8.9%
Huntington Beach +
San Marcos
11.0%

Climate

Avg Annual Temp
NOAA 1991–2020 normal
Huntington Beach
N/A
San Marcos
68.5°F
Annual Precipitation
NOAA 1991–2020 normal
Huntington Beach
N/A
San Marcos
35.7 in

Air Quality

PM2.5 Annual Avg
EPA AQS (state-level est.)
Huntington Beach
7.9 µg/m³
Huntington Beach +
San Marcos
9.2 µg/m³
Good Air Days
AQI ≤ 50
Huntington Beach
75.0%
Huntington Beach +
San Marcos
55.0%

Commute

Mean Commute Time
Census ACS
Huntington Beach
31.2 min
San Marcos
19.0 min
San Marcos +

Which City is Right for You?

Huntington Beach leads in median household income at $119,885, while san Marcos offers more affordable housing with a median home price of $313,452. On public safety, San Marcos is safer with a violent crime rate of 442 per 100,000 residents, compared to 503 in Huntington Beach. San Marcos has a lower unemployment rate at 3.2%, and Huntington Beach has cleaner air (PM2.5 avg 7.9 µg/m³). For overall health outcomes, Huntington Beach scores better with a lower obesity rate of 24.0%.

Compare More Cities

About Huntington Beach & San Marcos