Madison WI vs San Diego CA — Cost of Living, Crime & Income Comparison 2026
Updated May 2026 · Source: US Census ACS 5-Year (2023), FBI CDE (2023), BLS OEWS (2024)
Madison, WI
Wisconsin · Population: 275,568
- Median HH Income$76,983
- Median Home Price$429,253
- Unemployment2.7%
- Bachelor's+59.2%
San Diego, CA
California · Population: 1,385,061
- Median HH Income$104,321
- Median Home Price$1,006,261
- Unemployment5.9%
- Bachelor's+49.9%
Detailed Comparison
Demographics
Population
Madison
275,568
San Diego
1,385,061
San Diego +
Pop. Density / sq mi
Lower = more space
Madison
N/A
San Diego
N/A
Median Age
Madison
31.8
Madison +
San Diego
36.0
Foreign Born
Madison
11.6%
San Diego
24.8%
San Diego +
White
Madison
73.0%
Madison +
San Diego
50.4%
Black
Madison
7.1%
Madison +
San Diego
5.7%
Asian
Madison
8.0%
San Diego
17.6%
San Diego +
Hispanic
Madison
9.3%
San Diego
29.6%
San Diego +
Spanish at Home
Madison
N/A
San Diego
N/A
| Metric | Madison, WI | San Diego, CA | Better |
|---|---|---|---|
| Population | 275,568 | 1,385,061 | San Diego + |
| Pop. Density / sq miLower = more space | N/A | N/A | - |
| Median Age | 31.8 | 36.0 | Madison + |
| Foreign Born | 11.6% | 24.8% | San Diego + |
| White | 73.0% | 50.4% | Madison + |
| Black | 7.1% | 5.7% | Madison + |
| Asian | 8.0% | 17.6% | San Diego + |
| Hispanic | 9.3% | 29.6% | San Diego + |
| Spanish at Home | N/A | N/A | - |
Economy
Median HH Income
Madison
$76,983
San Diego
$104,321
San Diego +
Per Capita Income
Madison
$48,557
San Diego
$54,678
San Diego +
Per Capita Personal Income (MSA)
BEA MSA-level
Madison
$61,837
San Diego
$77,230
San Diego +
Unemployment Rate
Madison
2.7%
Madison +
San Diego
5.9%
Poverty Rate
Madison
16.2%
San Diego
11.1%
San Diego +
Bachelor's Degree+
Madison
59.2%
Madison +
San Diego
49.9%
| Metric | Madison, WI | San Diego, CA | Better |
|---|---|---|---|
| Median HH Income | $76,983 | $104,321 | San Diego + |
| Per Capita Income | $48,557 | $54,678 | San Diego + |
| Per Capita Personal Income (MSA)BEA MSA-level | $61,837 | $77,230 | San Diego + |
| Unemployment Rate | 2.7% | 5.9% | Madison + |
| Poverty Rate | 16.2% | 11.1% | San Diego + |
| Bachelor's Degree+ | 59.2% | 49.9% | Madison + |
Housing
Median Home Value
Zillow ZHVI / Census ACS
Madison
$429,253
Madison +
San Diego
$1,006,261
Homeownership Rate
Madison
46.6%
San Diego
47.6%
San Diego +
| Metric | Madison, WI | San Diego, CA | Better |
|---|---|---|---|
| Median Home ValueZillow ZHVI / Census ACS | $429,253 | $1,006,261 | Madison + |
| Homeownership Rate | 46.6% | 47.6% | San Diego + |
Safety
Violent Crime / 100K
FBI CDE (state-level est.)
Madison
309
Madison +
San Diego
503
Property Crime / 100K
FBI CDE (state-level est.)
Madison
1392
Madison +
San Diego
2388
| Metric | Madison, WI | San Diego, CA | Better |
|---|---|---|---|
| Violent Crime / 100KFBI CDE (state-level est.) | 309 | 503 | Madison + |
| Property Crime / 100KFBI CDE (state-level est.) | 1392 | 2388 | Madison + |
Health
Obesity Rate
CDC PLACES
Madison
32.7%
San Diego
24.2%
San Diego +
Diabetes Rate
CDC PLACES
Madison
7.4%
Madison +
San Diego
9.2%
Poor Mental Health
CDC PLACES — 14+ days/month
Madison
16.5%
San Diego
16.5%
Tie
No Health Insurance
CDC PLACES
Madison
7.9%
Madison +
San Diego
8.5%
Binge Drinking
CDC PLACES
Madison
20.8%
San Diego
16.9%
San Diego +
Current Smokers
CDC PLACES
Madison
10.2%
San Diego
9.3%
San Diego +
| Metric | Madison, WI | San Diego, CA | Better |
|---|---|---|---|
| Obesity RateCDC PLACES | 32.7% | 24.2% | San Diego + |
| Diabetes RateCDC PLACES | 7.4% | 9.2% | Madison + |
| Poor Mental HealthCDC PLACES — 14+ days/month | 16.5% | 16.5% | Tie |
| No Health InsuranceCDC PLACES | 7.9% | 8.5% | Madison + |
| Binge DrinkingCDC PLACES | 20.8% | 16.9% | San Diego + |
| Current SmokersCDC PLACES | 10.2% | 9.3% | San Diego + |
Climate
Avg Annual Temp
NOAA 1991–2020 normal
Madison
46.7°F
Madison +
San Diego
61.6°F
Annual Precipitation
NOAA 1991–2020 normal
Madison
37.3 in
San Diego
12.3 in
San Diego +
| Metric | Madison, WI | San Diego, CA | Better |
|---|---|---|---|
| Avg Annual TempNOAA 1991–2020 normal | 46.7°F | 61.6°F | Madison + |
| Annual PrecipitationNOAA 1991–2020 normal | 37.3 in | 12.3 in | San Diego + |
Air Quality
PM2.5 Annual Avg
EPA AQS (state-level est.)
Madison
9.3 µg/m³
San Diego
7.9 µg/m³
San Diego +
Good Air Days
AQI ≤ 50
Madison
55.0%
San Diego
75.0%
San Diego +
| Metric | Madison, WI | San Diego, CA | Better |
|---|---|---|---|
| PM2.5 Annual AvgEPA AQS (state-level est.) | 9.3 µg/m³ | 7.9 µg/m³ | San Diego + |
| Good Air DaysAQI ≤ 50 | 55.0% | 75.0% | San Diego + |
Commute
Mean Commute Time
Census ACS
Madison
21.2 min
Madison +
San Diego
25.9 min
| Metric | Madison, WI | San Diego, CA | Better |
|---|---|---|---|
| Mean Commute TimeCensus ACS | 21.2 min | 25.9 min | Madison + |
Which City is Right for You?
San Diego leads in median household income at $104,321, while madison offers more affordable housing with a median home price of $429,253. On public safety, Madison is safer with a violent crime rate of 309 per 100,000 residents, compared to 503 in San Diego. Madison has a lower unemployment rate at 2.7%, and San Diego has cleaner air (PM2.5 avg 7.9 µg/m³). For overall health outcomes, San Diego scores better with a lower obesity rate of 24.2%.
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