Plano TX vs Wichita Falls TX — Cost of Living, Crime & Income Comparison 2026
Updated May 2026 · Source: US Census ACS 5-Year (2023), FBI CDE (2023), BLS OEWS (2024)
Plano, TX
Texas · Population: 287,339
- Median HH Income$108,649
- Median Home Price$507,575
- Unemployment4.1%
- Bachelor's+59.2%
Wichita Falls, TX
Texas · Population: 102,558
- Median HH Income$58,568
- Median Home Price$174,763
- Unemployment3.5%
- Bachelor's+25.0%
Detailed Comparison
Demographics
Population
Plano
287,339
Plano +
Wichita Falls
102,558
Pop. Density / sq mi
Lower = more space
Plano
N/A
Wichita Falls
N/A
Median Age
Plano
39.3
Wichita Falls
33.0
Wichita Falls +
Foreign Born
Plano
28.7%
Plano +
Wichita Falls
7.2%
White
Plano
53.2%
Wichita Falls
70.1%
Wichita Falls +
Black
Plano
9.0%
Wichita Falls
12.9%
Wichita Falls +
Asian
Plano
22.6%
Plano +
Wichita Falls
2.7%
Hispanic
Plano
16.2%
Wichita Falls
22.4%
Wichita Falls +
Spanish at Home
Plano
N/A
Wichita Falls
N/A
| Metric | Plano, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Population | 287,339 | 102,558 | Plano + |
| Pop. Density / sq miLower = more space | N/A | N/A | - |
| Median Age | 39.3 | 33.0 | Wichita Falls + |
| Foreign Born | 28.7% | 7.2% | Plano + |
| White | 53.2% | 70.1% | Wichita Falls + |
| Black | 9.0% | 12.9% | Wichita Falls + |
| Asian | 22.6% | 2.7% | Plano + |
| Hispanic | 16.2% | 22.4% | Wichita Falls + |
| Spanish at Home | N/A | N/A | - |
Economy
Median HH Income
Plano
$108,649
Plano +
Wichita Falls
$58,568
Per Capita Income
Plano
$57,753
Plano +
Wichita Falls
$31,987
Per Capita Personal Income (MSA)
BEA MSA-level
Plano
$63,758
Wichita Falls
$63,758
Tie
Unemployment Rate
Plano
4.1%
Wichita Falls
3.5%
Wichita Falls +
Poverty Rate
Plano
7.1%
Plano +
Wichita Falls
17.4%
Bachelor's Degree+
Plano
59.2%
Plano +
Wichita Falls
25.0%
| Metric | Plano, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Median HH Income | $108,649 | $58,568 | Plano + |
| Per Capita Income | $57,753 | $31,987 | Plano + |
| Per Capita Personal Income (MSA)BEA MSA-level | $63,758 | $63,758 | Tie |
| Unemployment Rate | 4.1% | 3.5% | Wichita Falls + |
| Poverty Rate | 7.1% | 17.4% | Plano + |
| Bachelor's Degree+ | 59.2% | 25.0% | Plano + |
Housing
Median Home Value
Zillow ZHVI / Census ACS
Plano
$507,575
Wichita Falls
$174,763
Wichita Falls +
Homeownership Rate
Plano
56.6%
Wichita Falls
57.0%
Wichita Falls +
| Metric | Plano, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Median Home ValueZillow ZHVI / Census ACS | $507,575 | $174,763 | Wichita Falls + |
| Homeownership Rate | 56.6% | 57.0% | Wichita Falls + |
Safety
Violent Crime / 100K
FBI CDE (state-level est.)
Plano
442
Wichita Falls
442
Tie
Property Crime / 100K
FBI CDE (state-level est.)
Plano
2339
Wichita Falls
2339
Tie
| Metric | Plano, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Violent Crime / 100KFBI CDE (state-level est.) | 442 | 442 | Tie |
| Property Crime / 100KFBI CDE (state-level est.) | 2339 | 2339 | Tie |
Health
Obesity Rate
CDC PLACES
Plano
31.2%
Plano +
Wichita Falls
35.4%
Diabetes Rate
CDC PLACES
Plano
9.9%
Plano +
Wichita Falls
12.6%
Poor Mental Health
CDC PLACES — 14+ days/month
Plano
14.0%
Plano +
Wichita Falls
18.8%
No Health Insurance
CDC PLACES
Plano
10.3%
Plano +
Wichita Falls
16.9%
Binge Drinking
CDC PLACES
Plano
16.4%
Plano +
Wichita Falls
17.8%
Current Smokers
CDC PLACES
Plano
8.8%
Plano +
Wichita Falls
14.9%
| Metric | Plano, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Obesity RateCDC PLACES | 31.2% | 35.4% | Plano + |
| Diabetes RateCDC PLACES | 9.9% | 12.6% | Plano + |
| Poor Mental HealthCDC PLACES — 14+ days/month | 14.0% | 18.8% | Plano + |
| No Health InsuranceCDC PLACES | 10.3% | 16.9% | Plano + |
| Binge DrinkingCDC PLACES | 16.4% | 17.8% | Plano + |
| Current SmokersCDC PLACES | 8.8% | 14.9% | Plano + |
Climate
Avg Annual Temp
NOAA 1991–2020 normal
Plano
N/A
Wichita Falls
63.4°F
Annual Precipitation
NOAA 1991–2020 normal
Plano
N/A
Wichita Falls
28.9 in
| Metric | Plano, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Avg Annual TempNOAA 1991–2020 normal | N/A | 63.4°F | - |
| Annual PrecipitationNOAA 1991–2020 normal | N/A | 28.9 in | - |
Air Quality
PM2.5 Annual Avg
EPA AQS (state-level est.)
Plano
9.2 µg/m³
Wichita Falls
9.2 µg/m³
Tie
Good Air Days
AQI ≤ 50
Plano
55.0%
Wichita Falls
55.0%
Tie
| Metric | Plano, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| PM2.5 Annual AvgEPA AQS (state-level est.) | 9.2 µg/m³ | 9.2 µg/m³ | Tie |
| Good Air DaysAQI ≤ 50 | 55.0% | 55.0% | Tie |
Commute
Mean Commute Time
Census ACS
Plano
27.6 min
Wichita Falls
15.8 min
Wichita Falls +
| Metric | Plano, TX | Wichita Falls, TX | Better |
|---|---|---|---|
| Mean Commute TimeCensus ACS | 27.6 min | 15.8 min | Wichita Falls + |
Which City is Right for You?
Plano leads in median household income at $108,649, while wichita Falls offers more affordable housing with a median home price of $174,763. On public safety, Wichita Falls is safer with a violent crime rate of 442 per 100,000 residents, compared to 442 in Plano. Wichita Falls has a lower unemployment rate at 3.5%, and Wichita Falls has cleaner air (PM2.5 avg 9.2 µg/m³). For overall health outcomes, Plano scores better with a lower obesity rate of 31.2%.
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